An unwanted pile of garments
The Problem
and the Solutions
Approximately 250 million pieces of underwear are imported into Australia every year! Every year! And where does it all go? So that means around 1 billion pieces in the last four years!
Raw Material
Not Waste
At Project Down Under, we believe that what’s closest to us-our underwear—isn’t just waste but valuable raw material. When processed correctly we can turn underwear into raw material.
Empowered
as a Consumer
As a consumer, you have the power to make a real difference. Project Down Under empowers you to recycle what’s often overlooked—your underwear—helping reduce textile waste. By choosing sustainability, you’re driving change and contributing to a cleaner, greener future. Every small action counts
Project Down Under
Project Down Under is an initiative by Textile Recyclers Australia (TRA) aimed at tackling one of the most overlooked items in textile waste: UNDERWEAR.
Every year, around 250 million pieces of underwear enter Australia, most of which end up in landfills because they’re considered too “taboo” to recycle. Charities and retailers often refuse to accept used underwear, making it a significant environmental issue.
With Project Down Under, we’re turning this overlooked waste into an opportunity. Our unique recycling system ensures that underwear is safely processed through a certified industrial laundry, mitigating health and safety concerns. Once cleaned, the materials are repurposed, contributing to the circular economy and reducing landfill waste.
Set to launch in October 2024, Project Down Under offers consumers an easy and effective way to recycle their old underwear. With our specially designed satchels, which can hold 30 to 40 pieces, consumers can mail in their unwanted items to be responsibly processed. The project empowers consumers to make a positive environmental impact with something as simple as recycling their undergarments.
By choosing Project Down Under, you’re not only reducing waste but also contributing to a more sustainable future. Let’s turn underwear into a resource, not a problem!
